The Marketing MA program encourages students to conduct academic research with an emphasis on the interplay between theory development and empirical research. This program aims to enhance strategic thinking and planning capabilities of students, and give a true understanding and experience to the students in marketing research.

Graduate students of Marketing Graduate Program might have carrier opportunities in academic area, as well as a very broad field of work opportunities in public and private organizations in different sectors of marketing such as corporate communications, public relations and advertising departments.