Master in Marketing & Brand Management (Non-Thesis) at Beykoz University: Tuition: $3.000 USD Entire Program (After Scholarship)

EDUCATION PLACE, DAYS AND HOURS

The courses are held at the Kavacık Building of Beykoz University Graduate Programs Institute between 7.00pm-9.45pm on weekdays and 10.00am-4.00pm on Saturdays.

PROGRAM DURATION

The duration of the Non-Thesis Master's Program is at least 2 semesters and at most 3 semesters.

PROGRAM STRUCTURE

Marketing and Brand Management Non-Thesis Master's program is designed in accordance with current trends and needs in the business world. The goal of the program is to provide participants with an in-depth understanding of the theoretical knowledge in the field of marketing and brand management besides practical skills and the ability to lead in the sector.

The program consists of a total of three semesters of education, including 10 courses and one semester of graduate project work.

The medium of instruction of the Marketing and Brand Management Non-Thesis Master's Program is English.

The program consists of required and elective courses. Some of the courses are listed below:

Required Courses:

Marketing Management: Covers basic marketing concepts, strategic marketing planning, marketing research, competitive strategies.

Brand Management: Covers brand strategies, building brand equity, brand positioning, brand extension.

Consumer Behaviour: Covers topics such as factors affecting consumers' purchasing decisions, consumer psychology, buying process, consumer analysis for marketing strategies.

Elective Courses:

• Global Marketing: Covers topics such as strategies specific to global markets, management of cultural differences, international marketing trends.
• Strategic Management: Covers business strategies, leadership, strategic planning and implementation.
• Data Analytics and Decision Making: Covers topics such as analysing marketing data, making data-driven decisions, forecasting models.
• Innovation and Creativity: Covers topics such as innovation strategies and creativity techniques in marketing and brand management.
• Social Media Management: Covers social media strategies, interaction management, crisis management, etc.
• Global Brand Management: This course examines brand management strategies in global markets, addressing cultural differences and international brand strategies.
• Creative Marketing and Communication Strategies: This course can teach students the strategies and techniques necessary to create creative advertising campaigns.
• Strategic Brand Communication: This course may focus on advertising, public relations, and engagement strategies, examining brand communication strategies in depth.
• Digital Marketing:  Covers digital marketing topics such as online marketing strategies, social media marketing, content marketing, SEO/SEM.
• Marketing Research: Covers topics such as conducting marketing research, planning and implementing projects.
• In accordance with the Council of Higher Education (YÖK) regulations, students of formal education programs are obliged to attend 70% of the courses.
• Non-Thesis Master's Program students complete the Master's Term Project under the supervision of the advisor in the third semester. In this way, students enjoy the opportunity to gain experience in scientific research, analysis and writing. In the non-thesis program, in the relevant semester, students write their project by doing a graduation study under the leadership of the term project advisor.

Career Opportunities

Graduates of the Marketing and Brand Management Non-Thesis Master's program can enjoy various career opportunities in a large number of sectors. This program aims to provide students with a competitive advantage in the business world by providing them with a broad knowledge of marketing and brand management.

Graduates of the Marketing and Brand Management Non-Thesis Master's program can enjoy the opportunity to work in a variety of positions in a wide range of industries. Here are some potential fields and positions that graduates of this program can work in: Students graduating from this program can work as Marketing Manager, Brand Manager, Business Development Specialist, Sales and Retail Manager, Customer Relationship Manager in Corporate Firms; Digital Marketing Specialist, Social Media Manager, SEO/SEM Specialist, Digital Communication Specialist, Data Analyst in Digital Marketing and Media Firms; E-Commerce Manager, Marketing Operations Specialist, Retail Strategy Consultant, E-Commerce Analyst in E-Commerce Firms; Brand Consultant, Corporate Communication Consultant, Strategic Brand Analyst in the field of Corporate Communication and Brand Consultancy.

Why Master's Program in Marketing and Brand Management?

There are several reasons why the Marketing and Brand Management Non-Thesis Master's program is much preferred.  The Master of Marketing and Brand Management program offers participants the opportunity to gain a deep expertise in the field of marketing and brand management. The program teaches students the most up-to-date concepts and strategies in the industry, allowing graduates to specialize in this field. Graduates who complete this program can increase their career opportunities in marketing and brand management. Gaining the expertise needed by the business world can create a more competitive profile.