Master of Science - Marketing (Non-Thesis) at Sabanci University: Tuition: $24,500 USD Entire Program

This masters program is non-thesis and part-time, and classes are held on weekday evenings and Saturdays.  
Campus: Altunizade Digital Campus

Sabancı University Master in Marketing Program (MiM) offers a 12-month intensive curriculum designed for professionals aiming to specialize in the field of marketing.

Core Objectives of the Program:

In-depth Understanding of Marketing Processes:

• Comprehending consumer behavior

• Strategies of segmentation, targeting, and positioning

• Product development, pricing, distribution, promotion, and branding processes

Integration of Marketing Strategies in the Digital Era:

• The impact of digital technologies on marketing

• Adapting to paradigm shifts in marketing

• Developing customer-centric strategies through real-time data analysis and analytical techniques

Marketing Analytics and Market Research Models:

• Gaining up-to-date techniques essential for businesses to compete in the digital landscape

• Applying marketing analytics and market research tactics to identify and critically evaluate market opportunities, threats, and trends, and to derive key insights from large datasets

The MiM program aims to equip participants with the necessary skills to stand out in the industry by combining modern marketing approaches with academic knowledge and real-world business practices.